MoPub?s Ad Server Now Supports Mobile Games, Signs Up Ngmoco?s Mobage Gaming Network

MoPub, a mobile advertising startup founded by ex-AdMob and Google employees, is launching support for in-game ads and is also announcing a deal to power advertising in DeNa-owned ngmoco's Mobage gaming network. MoPub, which is backed by Accel Partners and others, develops a self-serve ad serving platform for mobile applications and websites that allows mobile publishers to serve direct-sold rich media banner and interstitial ads in addition to optimizing their remnant inventory with networks like AdMob, Jumptap, and Millennial Media. It is essentially a DoubleClick for mobile ads.

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