Friday, January 13, 2012

Drake And Rihanna's 'Take Care' Is 'Real,' 40 Says

Producer is surprised that Take Care's title track isn't already a hit.
By Steven Roberts


Noah "40" Shebib
Photo: MTV News

Drake's Take Care has spawned three successful singles so far in "Marvin's Room," "Headlines" and "The Motto." The infinitely interesting and introspective "Marvin's Room" has inspired several remixes. "The Motto" has had a similar effect in the Bay Area — hip-hop's oft-ignored, red headed stepchild — while "Headlines" is currently dominating the airwaves.

But the moment Take Care was released (or leaked), the album's title track seemed destined to become a crossover hit. After all, the song features an international superstar in Rihanna. However, when MTV News caught up with the song's producer, Noah "40" Shebib, in Toronto late last year, he said he and Drake were surprised it wasn't already one.

The song is actually a remake of a Jamie xx's remix of the legendary, late Gil Scott-Heron's "I'll Take Care of U." Jamie xx, a member of the Mercury Award-winning English group the xx, remixed Scott-Heron's 2010 album I'm New Here last year, creating We're New Here. 40 said he and the team at OVO felt "I'll Take Care of U" never got its deserved shine, so they asked Jamie for the files so they could "take this song and make it go.

"What a great record! How come this song was never as big as it should've or could've been?" 40 said.

"Drake had asked me to find him a pocket to rap on, so we programmed the drums and got him a place where he could at least flow and have a little bit of a bounce," he added.

After a few tweaks, the two had a new record, but they wanted to add something extra. 40 thought Rihanna, with her background and her history with Drake, was an obvious choice to make the song what it is.

"Who else do you put on it?" he said. "There's not a lot of young females out there right now, and on top of that, the story is just brilliant between the two of them, and it's believable and it works and it's real."

What do you think of Drake's "Take Care"? Sound off in the comments!

All week, we'll bring you highlights from our candid interview with Drake producer Noah "40" Shebib. Be sure to keep it locked here as 40 talks Take Care and his thoughts on everything from working with Lil Wayne to Drizzy's next single with Rihanna.

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Source: http://www.mtv.com/news/articles/1677133/drake-rihanna-take-care-noah-40-shebib.jhtml

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